| Natural Capitalism: Creating the Next Industrial Revolution |  | Authors: Paul Hawken, Amory Lovins, L. Hunter Lovins
Publisher: Back Bay Books
Category: Book
List Price: $18.99
Buy New: $11.64
as of 5/20/2012 03:27 CDT details
You Save: $7.35 (39%)
New (62) Used (188) from $0.01
Seller: Amazon.com
Sales Rank: 107,947
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1st
Pages: 416
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 6 x 1.3 x 9.3
ISBN: 0316353000
EAN: 9780316353007
ASIN: 0316353000
Publication Date: October 12, 2000
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 24 hours
| |
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital natural resources and the ecological systems that provide vital life-support services is scarce and relatively expensive. In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which companies can improve their bottom lines, help solve environmental problems and feel better about what they do all at the same time. Citing hundreds of compelling stories from a wide array of sectors, the book shows how to realize benefits both for today's shareholders and for future generations and how, by firing the unproductive tons, gallons, and kilowatt-hours it's possible to keep the people who will foster the innovation that drives future improvement.
Amazon.com Review
In Natural Capitalism, three top strategists show how leading-edge companies are practicing "a new type of industrialism" that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century, cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products, and the world's standard of living will jump without further damaging natural resources. "Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place," the authors write. They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. --Dan Ring
|
| |
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by Associate-O-Matic
| Feature for the Week |  |
|
|
|
